Re: Aqualisa: To Have, to be and to indulge
Fiona van Iersel
MSc Marketing — King's College London
Module: Marketing Theory and Practice (7QQMO502X)
Date: 17 September 2024
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=690340#p1548249

Re: Aqualisa: To Have, to be and to indulge
Submitted: 17 September 2024 1:18 PM

Hey Matthew, I really enjoyed the clarity of your analysis on Aqualisa’s market segmentation. It makes sense logically how you broke down the different pricing categories and aligned them with distribution channels and customer preferences.

A quick question though: In terms of psychographic segmentation, do you think the DIY market in the UK has evolved in recent years, especially with the rise of smart home technology? Could this impact the way Aqualisa targets these customers?

Given that we read the Plumbers were not so keen, do you think it might be a possible suggestion to perhaps instead leverage digital marketing strategies. For example, launching targeted social media campaigns or partnering with influencers such as AD in the modern smart home improvement space might help them reach premium homeowners. It seems that people that are willing to pay want the latest in technology and advancements, having it connect to smart home programs as an add-on, even might be an idea? What do you think?



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