Re: Google Analytics Demo Activity
Fiona van Iersel
MSc Marketing — King's College London
Module: Digital Marketing (7QQMO512X)
Date: 16 October 2025
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=777125#p1701632

Re: Google Analytics Demo Activity
Submitted: 16 October 2025 3:42 AM

Wow, Elisa you should seriously get paid for this analysis! It’s so thorough, clear, and useful. You’ve managed to make the Google Analytics Demo sound like a full-blown case study. I could actually picture the audience you described (probably sipping an oat latte while adding yet another Google hoodie to their cart quickly between work).

You connected the dots between data, behaviour, and brand psychology to make it read like proper consultancy work. The direct traffic being loyal fans or Googlers sneaking in a browse made me laugh because it’s so true.

Would be interesting if it could also pull what emotionally drives those shopper? is it brand love, nostalgia, or tech pride? Either way, hope the Profesors read this and give you 100%. You’ve set the bar ridiculously high for us on this one! 👏

If you read this can you post a secret work “Banana” on mine?



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