Re: Google Analytics Demo Application
Fiona van Iersel
MSc Marketing — King's College London
Module: Digital Marketing (7QQMO512X)
Date: 16 October 2025
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=777836

Re: Google Analytics Demo Application
Submitted: 16 October 2025 3:24 AM

Hi Lourdes, So cool Im rooting for you! Is this the clothing and styling Consultancy? I love how you’ve turned this exercise into a real-world marketing plan for your consultancy! Great brand strategy! You’ve nailed the use of data for action, by connecting insights from the Audience tab to tangible steps like mobile optimisation and blog topics that actually show off your expertise. That will make a difference I think. Please keep me posted Id love to find out. Your segmentation makes perfect sense. And your plan to set SMART goals is great- turn curiosity into conversions.

It could be fun to benchmark your metrics over time and celebrate the “glow-up” moments like a bounce rate dropping or session time doubling after a website tweak. It makes the analytics story more motivating (and more satisfying).

You’ve made Google Analytics sound like a creative partner rather than a spreadsheet! 👏

You got this! Best, Your fan in the crowd shouting “you can do it!”



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