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Fiona van Iersel
MSc Marketing — King's College London
Module: Research in Marketing (7QQMO516X)
Date: 6 December 2024
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=719150

coding
Submitted: 6 December 2024 11:17 AM

Step 2: Second Pass Codes to Categories Grouping the first pass codes into broader categories that reflect recurring themes.

1. Loneliness

• Feeling alone after moving out

• Missing social interaction

• Using TV/music as a coping mechanism

2. Coping Mechanisms

• Watching TV

• Listening to music

• Reading

• Allowing time to rest (veg out)

3. Independence

• Moving out of parents’ home

• Becoming self-reliant

• Making independent decisions

4. Family Relationships

• Conflict with father

• Support from parents at a distance

• Recognizing the need to detach for personal growth

5. Guilt and Time Use

• Feeling guilty about watching “trash TV”

• Awareness of time management

Step 3: Document the Process

This process involves a systematic progression:

1. Initial notes and codes were assigned to highlight recurring ideas in the transcript.

2. Similar codes were grouped into categories to identify themes like loneliness, independence, and coping mechanisms.

3. Themes for Further Analysis

• Emotional Transition: The emotional impact of moving out, highlighting loneliness and guilt.

• Adaptation Strategies: Coping mechanisms used to adjust to the new living situation.

• Growth and Independence: The benefits of autonomy balanced against the challenges.

• Evolving Family Dynamics: Navigating relationships with parents post-move.



References