Re: Squatty Potty campaign efficacy evaluation
Fiona van Iersel
MSc Marketing — King's College London
Module: Marketing Theory and Practice (7QQMO502X)
Date: 12 October 2024
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=700054#p1566061

Re: Squatty Potty campaign efficacy evaluation
Submitted: 12 October 2024 10:38 AM

Hi Bea, Your feedback is very thorough and well-structured! Here are some suggestions to improve clarity:

1. Your sales growth analysis is strong. You could make the Customer Acquisition Cost and Paid Views to Generate a Purchase clearer by explaining the implications of these numbers (e.g., is $3.80 per customer a good value?).

2. Great call on attribution models! You might want to specify examples of multi-touch attribution or customer surveys to improve data tracking.

3. Your insights are spot-on, especially regarding targeting males and older audiences. You could strengthen your point by suggesting ad variations for these groups to make it more actionable.

Overall, excellent work! Just a few tweaks to further clarify and deepen your analysis.



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