WARC
Fiona van Iersel
MSc Marketing — King's College London
Module: Research in Marketing (7QQMO516X)
Date: 26 November 2024
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=715989

WARC
Submitted: 26 November 2024 11:21 PM

1. How can the data source be accessed, and what type of information can the source offer? (Provide an example you have identified.)- Go to www. https://www.warc.com/ and then select KCL. Then, search for a topic in question that will provide relevant Case studies. 2. How can the data from this source be used by a consultant? (For example, think of potential marketing problems; use examples if needed.) - I will use the case study of Partanna as it overlaps with the sustainability objectives for my market-research for EeStairsandgivesmany useful insights into their approach. 3. List the advantages and disadvantages of the data sources. (For example, user-friendliness and data limitations.)- I thought it was not easy to find a topic relevant to my research. I had to try many different ways of wording the request before something I could use showed up. Perhaps I need practice.



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