Website SEO self Audit: Lucky Jumper Films (via Screaming Frog)
Fiona van Iersel
MSc Marketing — King's College London
Module: Digital Marketing (7QQMO512X)
Date: 29 September 2025
https://keats.kcl.ac.uk/mod/forum/discuss.php?d=770743

Website SEO self Audit: Lucky Jumper Films (via Screaming Frog)
Submitted: 29 September 2025 5:02 AM

I thought I did a good job creating this website but this reviled how much more there is to a website WE DONT SEE as humans!

I ran a crawl of luckyjumperfilms.co.uk and here are the main things that stood out. Overall the site looks clean and easy to navigate, but there are some technical SEO and content issues that could hold it back.

1. Missing Meta Descriptions

A few of the service pages (Website Videos, Product Videos, Event Videos) and the Work page don’t have meta descriptions at all. That means in search results, Google just pulls random text from the page, which usually looks messy and won’t encourage clicks.

Fix: Write unique meta descriptions for each of those pages, ideally around 150 characters. Include the service name and “London” for location targeting.

2. Titles Aren’t Optimised

The page titles are all very similar — “Website Videos – Lucky Jumper Films”, “Product Videos – Lucky Jumper Films” etc. They all just say what the page is, but don’t use keywords that people actually search for (like “video production London” or “event videographer UK”).

Fix: Rewrite titles to target real search intent. Example: “Event Video Production in London | Lucky Jumper Films”.

3. Heavy Images & Videos

The homepage uses a big autoplay video and large hero images. A few files are way over 100 KB and missing alt text. That slows things down, especially on mobile, and hurts both SEO and accessibility.

Fix: Compress or convert the images to modern formats (WebP/AVIF). Add alt text to every image, and consider using a static image instead of a full video on mobile.

4. Structured Data is Missing

I didn’t see proper schema markup for the business or the videos. Without it, Google can’t show rich results (like video snippets or business info in the sidebar).

Fix: Add LocalBusiness schema with your name, address, phone, and VideoObject schema for each video project.

5. Redirects & Canonicals

There’s an old “services” page that redirects but still has a self-referencing canonical. That’s sending mixed signals to Google.

Fix: Update the canonical to point to the correct live page or just remove it.

Action Plan (What to Tackle First)

1. Fix meta titles and descriptions on all service pages. 2. Add structured data for the business and videos. 3. Compress images + optimise video load on mobile. 4. Sort out the redirects/canonicals. 5. Build out the service pages with more detail (process, case studies, FAQs). Basically the site has a solid foundation, it’s visually appealing and easy to follow. The main issues are technical polish and content depth. In fixing titles, meta descriptions, and performance, plus adding schema, the site will look much better to Google and stand a better chance of ranking for competitive terms like “video production London”.



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