Schrödinger’s Cat
Misinformation, perception and the uneasy space between what we hear and what we can prove.
Independent thinking / Meaningful impact
Ideas worth
exploring.
On brands, behaviour and the curious business of being human.
Explore the journal
Marketing · Sustainability · Human connectionBy Fiona van Iersel
01 / The journalA different
Browse all writing A different
point of view.
Adam Smith Was Not a Mum
Why stakeholder management is about shared responsibility, not fixed rankings.
When the Chunky Monkey Hits the Fan
Ben & Jerry’s, brand activism and the cost of having a point of view.
From the academic archive: 3 original contributions, with submission dates and references. Further modules will be added as original work becomes available.
02 / The thinking behind MinervaBetter questions.
Better questions.
Stronger connections.
Marketing starts with people. Their choices, their relationships and the things they believe. Minerva is a space to explore what happens when those worlds meet.
Meet MinervaSomething on
your mind?
Ideas are better in conversation.
Let’s talk