Schrödinger’s Cat
Misinformation, perception and the uneasy space between what we hear and what we can prove.
The journal.
Research, reflection and the occasional uncomfortable question.
3 articles
Original submissions / 2026Adam Smith Was Not a Mum
Why stakeholder management is about shared responsibility, not fixed rankings.
When the Chunky Monkey Hits the Fan
Ben & Jerry’s, brand activism and the cost of having a point of view.
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Currently available: Brand Management. This is a growing selection of original work, not a complete archive of every MSc Marketing module.