Curiosity.
Connection.
Consequence.

A space for
independent thought.

Minerva Empowerment brings together ideas about brands, people and the consequences of the choices organisations make.

Founded by Fiona van Iersel, Minerva connects her work in marketing and communications with questions developed during her MSc Marketing studies at King’s College London.

Fiona’s international experience spans the UK, continental Europe, Mexico and the United States. Her interests include customer insight, sustainability, practical uses of AI and the relationships that help organisations grow.

Here, academic ideas meet everyday experience: the brands we love, the stories we believe and the responsibilities we share.

Professional background: Fiona’s public Reach Volunteering profile ↗.