1.5 Identifying market-driven strategic adaptations

1.5 Identifying market-driven strategic adaptations

1. Identify a current example of a company that has adapted its strategy in response to recent market changes. This could be in reaction to technological advancements, consumer behaviour shifts, economic changes, environmental concerns or social trends. 2. Share your example in the forum. Describe how the company has changed its approach and discuss the potential reasons for and outcomes of this strategic shift. 3. If available, include links to articles or reports that provide more information about the company's strategic adaptation.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).