1.6 The benefits of using marketing analytics

1.6 The benefits of using marketing analytics

Please select at least three of the articles below. As you read, take notes on the following points:

Are there any benefits that you think are common across all of the industries? Are there any benefits that are different for specific industries? Does this suggest that some industries benefit more from using marketing analytics, or do you think they are important across different industries? Can you think of any challenges that might arise from using marketing analytics across all cases?

Group 1 – Nike: How Nike is Leveraging AI Across its Operations

Group 2 – Amazon: How Amazon Fashion is using AI to help you find the perfect fit

Group 3 – Spotify: Streaming Into The Future: How AI Is Reshaping Entertainment

Group 4 – Supply chain: Succeeding in the AI supply-chain revolution

Group 5 – Mastercard: Mastercard leverages its AI capabilities to fight real-time payment scams

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).