“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker
Fiona’s original Marketing Communications contribution on 5.8 Discussion_ marketing game.
Submitted
5.8 Discussion_ marketing game
5.8 Discussion_ marketing game
Share your results from the game by posting the screengrab of the result page and explain why you allocated your budget in the way that you did.
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).
Fiona’s
responses.
Tok Karin - Marketing Game
Fiona’s original Marketing Communications contribution on 5.8 Discussion_ marketing game.
Submitted