Adam Smith Was Not a Mum
Why stakeholder management is about shared responsibility, not fixed rankings.
Submitted
6.4 Audiences for the company brand
6.4 Audiences for the company brand
Now consider who a corporate brand team may need to influence, and give each one a ranking score of 1-5, with 5 being the highest.
Consider why the audiences would be important for the central team.
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).