3.9 AI and customer experience_ share your thoughts

3.9 AI and customer experience_ share your thoughts

Share the findings from your desk research of the ‘Lemonade: Delighting Insurance Customers with AI and Behvioural Economics’ case.

1. How are brands making use of AI? 2. What are the benefits and challenges involved in using AI in service delivery?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).