5.8 Building loyalty

5.8 Building loyalty

Place yourself in the role of a marketing consultant for Samsung.

You have been asked to identify five tactics to enhance loyalty.

In the interest of subjectivity, you have been asked to develop these five tactics without contacting, visiting or making contact with anyone in the company. Instead, visit the Samsung website. You may, of course, search any other websites or databases to find out more about the company.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).