Tide Dry Cleaners: after-hours service blueprint
Fiona’s original E-Services Marketing contribution on 2.7 Try it out_ service blueprinting.

For this activity, you will produce a service blueprint for Tide Dry Cleaners’ after hours drop-off and pick-up service. You can choose to produce this in the form of a written list or a blueprint, as we saw in the previous lesson. Whether you produce a written list or a blueprint, your response must include: physical evidence; customer actions; onstage technology actions; onstage contact employee actions; backstage contact employee actions; support processes; emotions. It must explain the position of the: line of interaction; line of visibility; line of internal interaction.
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).
Fiona’s original E-Services Marketing contribution on 2.7 Try it out_ service blueprinting.