Biomimicry for the wider consumer market
Fiona’s original Marketing Sustainability and Ethics contribution on 6.8 Communicate a green product.
Submitted
6.8 Communicate a green product
6.8 Communicate a green product
Think back to the study that was described in the previous step, which analysed consumers’ attitudes to centrality and dependency, and how these attitudes impact green perceptions.
Thinking again about the biomimicry product you imagined earlier, how would you communicate your product to consumers using what you learned from the study?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).