Big stands. Small memories.

An exploration of how specialist B2B brands can turn events into relevant conversations and purposeful follow-up.

The work, up close.

5 visuals · Select to enlarge

A Qomply promotional-material matrix connects awareness, trust, technical assurance and commercial justification. — Fiona’s proposed promotional-material matrix: help the buyer notice, trust, test, justify and approve a supplier. This is an analytical model, not a report of a campaign that ran.

Proposed B2B journey from first touchpoint to trusted supplier. — Fiona’s proposed B2B sales journey. Independent analytical model, not a measured company funnel.

Diagram of roles involved in a RegTech buying decision. — Fiona’s illustrative decision-making unit for a RegTech purchase. Roles and approvals vary by organisation.

A two-column comparison contrasts curated networking with a busy exhibition floor. — Fiona’s qualitative comparison of two event settings. The differences are strategic hypotheses about conversation quality, not measured return-on-investment results.

A five-stage diagram traces a proposed path from a crowded hall through competing messages to recall and conversion. — Fiona’s proposed attention-and-recall pathway at crowded trade shows. It illustrates a risk to investigate, not a demonstrated causal result.

The brief

Examine where an event fits within a complex buying journey and what different decision-makers need to move forward.

My contribution

B2B buying-journey analysis
Decision-making-unit mapping
Promotional-material strategy
Relationship-led follow-up framework

The approach

Treat the event as one part of a longer relationship. Match each stage with useful evidence, conversations and appropriate next steps.

What the work shows

Five original diagrams connect the buying journey, decision makers, promotional materials and event settings. They document the proposed approach rather than measured event results.

Read Big Stands, Small Memories