What is separate from the monthly fee?
Your business pays external providers directly, separately from Minerva’s fee. This includes Google Ads and Meta spend, photographers, videographers, software, hosting and other approved suppliers. We agree the need and cost before any commitment. Supplier coordination uses your agreed Minerva hours. Major builds, integrations or production outside the agreed scope need a separate quote. See how external costs work.
Does Marketing Strategy include routine implementation?
Marketing Strategy covers direction, budget planning, briefing and review. Choose Strategy & Delivery or one of the leadership packages for routine hands-on delivery. Additional hours are for work within the existing scope; changing the role or adding substantial delivery calls for a revised agreement.
Are the hours the same as being available all month?
No. The allowance is scheduled working time, not full-time cover, unlimited requests or an immediate-response service. We agree working arrangements, review points and delivery dates before starting. New work and additional hours depend on capacity.
How much can you complete in a month?
That depends on the task, the starting point and the systems involved. We estimate the work and agree a manageable set of priorities. Examples on the service pages illustrate possible work; they are not fixed monthly deliverables.
Do unused hours carry over, and can I change package?
Rollover, package changes, notice and any minimum term are set out in your written agreement. We discuss them before you commit, rather than assuming one arrangement suits every business.
Do you guarantee leads, sales or search rankings?
No. We agree useful outputs and measures of progress, but commercial results depend on your offer, customers, market, budget, systems and follow-through. Search engines, advertising platforms and AI services also make their own decisions.
What happens before I commit?
We discuss your goals, current marketing and budget, check the work is a fit, and confirm capacity. You receive a written proposal with scope, price, VAT, total payable, external costs and terms. Nothing on this page creates an automatic subscription.