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StrategyIndependent proposal2026

Clara Batten

From attention to equity.

A brand-strategy white paper exploring how an audience can support a clearer long-term commercial direction.

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Clara Batten Brand Strategy White Paper cover, From attention to equity.View larger
Original first page of the Brand Strategy White Paper, 1 October 2026. Independent proposal.

The brief

Study the brand, audience journey and opportunities for a more coherent commercial strategy.

My contribution

  • Research and brand audit
  • Audience-journey analysis
  • Strategic and commercial recommendations

The approach

Look beyond individual pieces of content to the relationships, offers and choices that could build durable brand value.

What the work shows

The first page of the original Brand Strategy White Paper is shown here.

Project image