Minerva Empowerment
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CampaignsPublished work and concepts2026

Heronden Independent Veterinary Practice

The moment before disaster.

Pet Insurance? A short question, a familiar pet and a scene that makes people pause.

3 visuals · Select to enlarge

Published Pet Insurance? artwork with a cat and pigeon.View larger
Published Pet Insurance? website execution: cat and pigeon. Illustrative campaign imagery.
Published Pet Insurance? artwork with a dog and hedgehog.View larger
Published Pet Insurance? website execution: dog and hedgehog. Illustrative campaign imagery.
Pet Insurance? campaign creative with a dog leaping towards food on a barbecue.View larger
Barbecue development concept for Pet Insurance? Publication of this variant is not established.

The brief

Bring attention to the subject of pet insurance with a memorable visual idea and very little copy.

My contribution

  • Campaign idea and creative direction
  • Headline and tone
  • AI-assisted visual development
  • Creative refinement across scenarios

The approach

Use recognisable pet behaviour and an exaggerated moment of jeopardy to connect the question with everyday experience.

What the work shows

The cat-and-pigeon and dog-and-hedgehog executions appeared on the practice website. The barbecue image shows an additional creative exploration.

See the published insurance page (opens in a new tab)

Project image