1.6 What are the attributes of an object that you possess_

1.6 What are the attributes of an object that you possess_

Think of a product or service and try to break it down into its attributes. Answer the following questions:

1. Which of these attributes do you prioritise most? 2. Are you able to try out an expectancy-value calculation?

Next, take the same product and list the types of influences you can think of regarding the purchase of this product. You are welcome to try different situations of purchases. Think through how each could differ if you ended up with the same brand each time, and if not, why not?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).