1.7 Observe your purchasing behaviours and discuss with peers

1.7 Observe your purchasing behaviours and discuss with peers

Now that you know more of the main consumer purchasing models, think about a purchase you thought about a lot before making.

Why did you buy that product? Explain your decision in regards to the steps of the cognitive model. What influenced this purchase?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).