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Consumer Behaviour

Original questions and related independent contributions.

2.9 How does cognitive fluency impact a purchase_ ↗

1.7 Observe your purchasing behaviours and discuss with peers ↗

6.6 What information is available to the consumer_ ↗

5.7 Famous companies and service quality ↗

More from this module

Consumer behaviourJOURNAL / 001

Consumer Behaviour16 min read

Jaguar’s #CopyNothing Campaign: A Consumer Behavior Analysis and Performance Evaluation

An independent academic assessment by Fiona van Iersel for Consumer Behaviour.

Submitted 16 February 2025