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1.5 Reflecting on the importance of brands

The original question / King’s College London

1.5 Reflecting on the importance of brands

Reflect on the reasons that led you to apply to King’s, and this specific programme. Post a brief explanation to the discussion forum outlining what influenced your decision (300 words maximum).

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Fiona’s
responses.

Brands and identityJOURNAL / 001
Brand Management3 min read

The strongest university brands don’t win when a student enrols. They win when the experience consistently fulfils the expectations that the brand created in the first place

Fiona’s original Brand Management contribution on 1.5 Reflecting on the importance of brands.

Submitted