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1.6 An e-commerce failure example

The original question / King’s College London

1.6 An e-commerce failure example

Based on our discussion about the dot-com bubble and major e-commerce failures, please find an e-commerce example and explain the main causes of the failure. Share your example and explanation here in the discussion.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Fiona’s
responses.