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Digital Marketing

Original questions and related independent contributions.

1.6 An e-commerce failure example ↗

6.7 Analyse and interpret a website with Google Analytics Demo ↗

4.4 AccorHotels and the digital transformation ↗

5.5 The brotherhood of the travelling pants ↗

3.6 Analyse the performance of a website ↗

2.7 Word-of-mouth strategies ↗

2.8 Analyse a social media post ↗

5.9 Influencers around the world ↗

5.10 Fyre Festival ↗

4.7 Gamify a consumer behaviour ↗