4.7 Media planning

4.7 Media planning

Creating brand experiences is a major topic in modern marketing. These go beyond just the 'service' experience one might expect to be linked to using the product and often aim to embed the brand in the social and cultural lives of individuals and groups. If you have been involved in any such events, share your thoughts in the discussion.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).