6.12 Squatty potty_ share your thoughts

6.12 Squatty potty_ share your thoughts

1. What are some of the criteria/metrics you may use to decide on the overall efficacy of the campaign? Try and work out at least one of these criteria using the sales data from the spreadsheet. What other metrics (perhaps less numeric ones) could you use to measure efficacy/success? 2. The firm has managed to link sales to video views reasonably well. Where could it improve its effort? What data will help do this in the future? 3. Looking at the Facebook targeting information: Is Squatty Potty managing to target the groups they would like to target? Are there groups being under-represented or not targeted?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).