5.7 Case study_ Dunkin’ Donuts

5.7 Case study_ Dunkin’ Donuts

1. What are the benefits of a localised advertising campaign such as the Dunkin’ Donuts’ ‘Longest Love Message to Moms’ campaign described in the case? 2. What are the risks of such a campaign? Do you think Dunkin’ Donuts is on the right track? 3. Which global strategy do you believe will become more prominent in the future, standardised or localised advertising campaigns? Why? For what kind of products or services?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).