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International Marketing

Original questions and related independent contributions.

3.10 Case study_ Marks & Spencer ↗

2.8 Group exercise_ cultural dimensions ↗

5.7 Case study_ Dunkin’ Donuts ↗

4.6 Hard-sell and soft-sell advertising ↗

6.5 Channel arrangements ↗

2.12 Case study_ P&G China (SK-II) ↗