1.11 Presenting your brand map

1.11 Presenting your brand map

Create a post in this discussion forum and share your two brand maps, adding a brief description of them. If you have hand-sketched your maps, you will need to take a photo of them and upload with your discussion post. Include your thoughts about the identified competition for the product or service selected under the two scenarios.

Specifically, try to figure out how the competitive landscape has changed, and consider some possible reasons you can think of as to why. Some of it, not all, may have been driven by the pandemic but challenge yourself to ask what about the pandemic led to the changes.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).