Hard sell vs Soft sell = Left brain vs Right brain?
Fiona’s original International Marketing contribution on 4.6 Hard-sell and soft-sell advertising.
Submitted
4.6 Hard-sell and soft-sell advertising
4.6 Hard-sell and soft-sell advertising
Read the article below and find an example of hard-sell and soft-sell advertising from your own country. Post your examples to the discussion forum.
Okazaki, S., Mueller, B., & Diehl, S. (2013). A multi-country examination of hard-sell and soft-sell advertising: comparing global consumer positioning in holistic-and analytic-thinking cultures. Journal of Advertising Research, 53(3), 258–272.
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).