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1.7 The main marketing approaches

The original question / King’s College London

1.7 The main marketing approaches

Find a real-world example of an organisation using the main marketing approaches: ‘thinking first’, ‘seeing first’, ‘doing first’, ‘simples rules’ and the postmodern view.

Write a short description of how you think the organisation is using the marketing approach (approximately 100 words). Add an online link if you find a relevant one.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Fiona’s
responses.