From the academic archive. Fiona’s original academic writing. Views are personal and do not represent King’s College London. Historical examples, proposals and opinions retain their original context. Formatting has been repaired; original wording and references are preserved. Any editorial clarification is labelled separately.
Original submission details

Original title: WWW Plum guide versus Town & Country homestay

View original KEATS context ↗ (university access required).

The original question / King’s College London

1.7 The main marketing approaches

Find a real-world example of an organisation using the main marketing approaches: ‘thinking first’, ‘seeing first’, ‘doing first’, ‘simples rules’ and the postmodern view.

Write a short description of how you think the organisation is using the marketing approach (approximately 100 words). Add an online link if you find a relevant one.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Explore writing on this question ↗
Fiona’s response

Original response

Submitted · 10:02 PM

WWW Plum guide versus Town & Country homestay

Since I’m currently working with Town & Country Homestay(T&C) and Plum Guide(PG) same industry different approach, And perhaps because of the WWW sort of arena we’ve been having this week with politics. Let’s get ready to rumble!!! see who wins in each marketing approach!

🥋 Round 1: Thinking First (Strategy & Planning)

🥇PG: Data-driven & elite—only 3% of homes make the cut 📊🏡

🥈T&C: Guest experience-focused, thrives on local authenticity 🏕️✨

🏆 Winner: Plum Guide for strategic precision.

For more of this fight, see comments:

Follow-up response

Submitted · 10:03 PM

Re: WWW Plum guide versus Town & Country homestay

👀 Round 2: Seeing First (Spotting Market Gaps)

🥇PG: Filled the gap between Airbnb & hotels, offering a curated luxury experience 🏨🔍

🥇T&C: Saw demand for rural, cultural stays—delivers immersive experiences 🌿👨‍🌾

🏆 Winner: Tie—both nailed their niche!

⚡ Round 3: Doing First (Experiment & Adapt)

🥈PG: Expands carefully, refining quality controls 🔬📈

🥇T&C: Tests themed stays like farm & heritage experiences—adapts dynamically 🏡🛶

🏆 Winner:T&C for fast-footed adaptability.

📜 Round 4: Simple Rules (Standardization vs. Flexibility)

🥇PG: 150+ strict vetting criteria for premium consistency 🎯✅

🥇T&C: Flexible guidelines, prioritizing unique host-guest connections Can be hit or miss🤝🏡

🏆 Winner:PG for luxury standardization, T&C for authenticity.

🎭 Final Round: Postmodern View (Brand Identity & Storytelling)

🥈PG: High-status branding, sleek & aspirational ✨🏰

🥇T&C: Relatable, guest-centered storytelling & social media engagement 📖💬 🏆 Winner:T&C for emotional connection.

🥊 PG = Precision, luxury, & standardization.

🥊 Town & Country = Adaptability, storytelling, & local authenticity.

References.

  1. No references were listed in the original contribution.
← Back to the journal