Mirror mirror on the wall who’s the fairest of them all? : Not me because I can’t afford SK-II the first one
Fiona’s original International Marketing contribution on 2.12 Case study_ P&G China (SK-II).
Submitted
2.12 Case study_ P&G China (SK-II)
2.12 Case study_ P&G China (SK-II)
1. What lessons does P&G’s mishap with SK-II in China provide for advertisers in China? 2. Did P&G handle the SK-II case correctly? What would you recommend to P&G China for the marketing of its SK-II product line?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).