From Hiding My Grey Hairs to Hiding My Kid’s Rainbow Hair: Is “ghost hair” a Trend or Just Another “Tweety Tattoo” Moment?
Fiona’s original Marketing Communications contribution on 3.6 Case_ L’Oréal Paris, ombre, tie-dye hair.
Submitted
3.6 Case_ L’Oréal Paris, ombre, tie-dye hair
3.6 Case_ L’Oréal Paris, ombre, tie-dye hair
Of the three styles identified (tie-dye, splat and ombre) which, if any, is a trend (ie an enduring change in style) rather than a fad (ie a short-term craze)? And what type of analysis should be carried out to answer this question?
Regardless of the trend chosen, how can L’Oréal Paris further leverage social media to build the marketing plan for the new brand?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).