1.7 Differentiation example

1.7 Differentiation example

Do some research on your local environment to find a brand that has been successfully developed to stand out against its competitors. This differentiation may have made it one of the leaders in its category – but it could be a brand with smaller brand sales but big brand awareness due to some distinctive characteristic.

Find a picture or take a photograph and upload it to the discussion forum with:

The name of the brand and a product description (brief – maximum 300 words). How has it created its distinctiveness? What is the market/category and geographical location – is this a local brand? Does it have a cultural relevance?

Choose from one of the following categories:

a household cleaning product a snack food personal care a local service.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).