KEATS love-hate relationship: Servitisation in Higher Education – A Strategic Response for Global Online Learners
Fiona’s original E-Services Marketing contribution on 1.8 Servitisation considerations.
Submitted

Servitisation as a global competitive strategic response: why do we embark on servitisation? Design and innovation for servitisation: what is needed to realise servitisation? The processes of servitisation transformation: how do we implement servitisation?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).
Fiona’s original E-Services Marketing contribution on 1.8 Servitisation considerations.