Research questions and answers
Fiona’s original Research in Marketing contribution on 3.12 Questionnaire design.
Submitted
3.12 Questionnaire design
3.12 Questionnaire design
Please evaluate the five example questions below using the following prompts:
Is the question phrased in a comprehensive way that enables participants to give an honest, clear answer? If you responded ‘no’ – why? If you responded ‘no’ – what would be an alternative question?
Example questions
1. Do you think Coca-Cola is a tasty and refreshing drink? 2. How many times did you take the bus in the last four weeks? 3. Please list all the departments from which you purchased. 4. Do you think that patriotic French people should buy imported cars when that would put French workers out of employment? a. Yes. b. No. c. Don’t know. 5. What is the annual per capita expenditure on groceries in your household?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).