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Research in Marketing

Original questions and related independent contributions.

1.6 Campaigns and market research ↗

6.9 Discussion_ Qualitative data analysis ↗

2.10 Classification of sampling techniques ↗

3.12 Questionnaire design ↗

5.5 Conducting secondary research ↗

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An independent academic assessment by Fiona van Iersel for Research in Marketing.

Submitted 8 December 2024