Sustainability written with 7 Ps
Fiona’s original Marketing Sustainability and Ethics contribution on 1.5 Challenges to the marketing discipline.
Submitted
1.5 Challenges to the marketing discipline
1.5 Challenges to the marketing discipline
How do the 4Ps conflict with ideas of sustainability and ethics? In what ways could a company’s drive for profit via products, pricing, promotions and placement strategies be harming the environment and go against ethical practices? Share your thoughts in the discussion below.
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).
Fiona’s
responses.
Walking the Real Cost of a Smartphone: A Barefoot Reflection on the 4Ps
Fiona’s original Marketing Sustainability and Ethics contribution on 1.5 Challenges to the marketing discipline.
Submitted