4.7 Gamify a consumer behaviour

4.7 Gamify a consumer behaviour

Imagine that you are tasked with using gamification in a marketing campaign. Think of a brand (real-world or fictional), consider a behaviour that happens during consumption of the brand’s product or service, then think about how the brand could gamify this behaviour. Share here in the discussion, describing the brand you have chosen, the behaviour you have identified and the gamification you propose.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).