2.9 Discussion of the CRM activity

2.9 Discussion of the CRM activity

In the last step, you shared your ideas on how the information gathered by your chosen airline’s loyalty programme could be actively used by the airline to augment existing offerings or come up with new ones. Have a look at what other students have shared and then discuss your observations below:

Are there similarities or differences in your answers. Is this affected by the choice of different airlines? What challenges did you come up against in carrying out the activity?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).