3.10 Case study_ Marks & Spencer

The original question / King’s College London

1. What market entry modes did M&S use in its international expansion? 2. What criteria do you think M&S applied when it decided the entry mode?

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

Fiona’s
responses.

International Marketing1 min read

Fiona’s original International Marketing contribution on 3.10 Case study_ Marks & Spencer.

Submitted 29 July 2025

International Marketing2 min read

Fiona’s original International Marketing contribution on 3.10 Case study_ Marks & Spencer.

Submitted 16 July 2025

International Marketing3 min read

Fiona’s original International Marketing contribution on 3.10 Case study_ Marks & Spencer.

Submitted 16 July 2025