“Branding the B2B Beast”: When Trust Has to Carry the Whole Practice
Fiona’s original Business to Business Marketing contribution on 3.4 Try it out_ assess a B2B branding example.
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3.4 Try it out_ assess a B2B branding example
3.4 Try it out_ assess a B2B branding example
For this activity, you will need to choose an example of a B2B firm; you may want to revisit the B2B firm you identified and discussed with your classmates in week 1, or you may choose a different firm.
1. What specific benefits and challenges might branding impose on your chosen firm? 2. Is this firm branding at either the corporate level or product level? 3. Why do you think this is appropriate from the firm’s perspective?
Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).