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Original submission details

Original title: Re: Coquillettes pasta bar failure and Accor Hotels success

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The original question / King’s College London

1.6 Campaigns and market research

Please find and share with your peers:

One example of a campaign which failed due to lack of market research. One example of a campaign which was successful due to the use of market research.

Add an online link for each example if you find a relevant one.

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).

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Fiona’s response

Interesting examples. I‘m going to go and get some coquillettes and check out how Accor can make my trip come true!

I have paid 25 bucks for mac & cheese in the states and it wasn’t even that extraordinary. It just had truffles and lobster in it. Never went back there again.

References.

  1. No references were listed in the original contribution.
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