5.5 Conducting secondary research

5.5 Conducting secondary research

Select one of the following syndicated data sources from below:

Euromonitor Passport Statista WARC.

1. How can the data source be accessed and what type of information can the source offer? (Provide an example you have identified.) 2. How can the data of this source be used by a consultant? (For example, think of potential marketing problems; use examples if needed.) 3. List the advantages and disadvantages of the data sources. (For example, user friendliness, limitations of data.)

Course task reproduced as context. The response below is Fiona’s independent academic work. KEATS source ↗ (university access required).