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Corporate brand guidelines
Keep the experience recognisable.
A corporate brand-guidelines working draft exploring consistency across a digital brand experience.
The work, up close.
1 visual · Select to enlarge
View larger The brief
Examine how the website, email, community and longer-form content could feel recognisably connected.
My contribution
- Brand review and strategic direction
- Proposed brand guidelines
- Cross-channel consistency
The approach
Use a brand-guidelines framework to connect visual and communication choices across the audience journey.
What the work shows
An anonymised extract from the Corporate Brand Guidelines working draft demonstrates the proposed visual direction.